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Nearby Shops Disappointed With ACL Sales

Updated: Monday, October 7 2013, 07:53 PM CDT

The music from weekend number one of the Austin City Limits music festival is still ringing in their ears.  The ringing of the cash registers -- not so much.  That's the word from area businesses near the festival site where some say festival sales failed to meet their expectations.

If you just spent three days seeing your favorite acts on stage you'd be pretty happy.  Repeat attendee Jeff Hudson from Houston says, "Austin is a great place to experience something like this. It really is."

But if you were counting on the fans making a pit stop at your business on their way in and out of the festival you were probably disappointed.  Michael Sharp, the general manager at Austin Java Cafe says, "We were prepared to do a bit more business than we got.  Things were a little bit softer than expected based on the research we had done."

A little softer despite some fans doing more than their part.  Armando Moreno from Dallas says he had coffee every morning at Austin Java and when he came by after the shows the shops along Barton Springs Road were packed.

Kenneth Westin, a waiter at Uncle Billy's was happy with his share of customers.  He told us, "My weekend was great. It was a little slower than I wanted it to be but it was smooth."

And back at Austin Java, the GM has great hopes in weekend number two of ACL.  Sharp says, "What we're hoping that will take place is that it's going to be a brand new crowd for the second week and perhaps we'll enjoy a bit more of what we expect to do business-wise."

One can always hope.  But the two-weekend ACL format is new territory for everybody including event organizers. We really won't know if it worked until its over.

By Fred Cantu

Nearby Shops Disappointed With ACL Sales


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