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Why You Should Care About SXSW

Updated: Monday, June 2 2014, 12:03 AM CDT

From the moment you step off the plane your South by Southwest experience begins.

Musicians like Nakia actually showcase their music on a stage at the Austin-Bergstrom International Airport. And Nakia says SXSW is a big reason why he calls Austin home.

"I moved here because of South by Southwest. I came here in 2002 to work and actually enjoy the festival as a music industry person," Nakia said.

SXSW isn't like your typical music and film festival, it takes over the entire city. The festival brings in people from all over the world.

David McCarthy traveled all the way from Australia to play his music. "If you come to experience something exhilarating and quite amazing then you won't be disappointed," McCarthy said.

Even those who don't play music can still enjoy it.

Stacey Mcleod came from Toronto, Canada to see exactly what the buzz was all about. "There are lots of free shows, lots of free food, I didn't really expect there to be so much free food and drinks and everything, so yeah it's super fun," Mcleod said.

With tens of thousands of tourists packed into Downtown Austin, it's the locals who can benefit. There's plenty of money to be spent.

Local food truck, Big Fat Gyros usually sees about 200 customers a day, during it averages nearly 600 customers.

"Actually we have double. We doubled the business. So many people come from outside of the city and visit," Emanuel Manolis, owner of Big Fat Greek Gyros said.

The festival runs until March 16. The music portion of the festival officially kicks off Tuesday, March 11.

By Rachel Kent

Why You Should Care About SXSW

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