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T-Mobile Not Going To Act Like A Wireless Company?

Updated: Saturday, August 3 2013, 04:12 PM CDT

You have to be a fan of classic TV to remember an ad campaign for 7-Up where they called themselves "The Uncola" to set them apart from other soft drinks.  Well, it appears wireless provider T-Mobile is going that route calling itself "The Uncarrier."  T-Mobile has a national media event scheduled for tomorrow and they're teasing reporters with this line:  "We're still a wireless company.  We're just not going to act like one anymore."

The big talk started at the Consumer Electronics Show in Las Vegas in January when T-Mobile's charismatic CEO Jon Legere talked trash about how wireless is done in this country and promised big changes especially in how phones are subsidized and customers are locked into long contracts to get a discounted phone.  So what could be announced tomorrow?  T-Mobile is expected to separate the cost of service from the cost of the phone.  That means T-mobile phones will no longer be discounted, but you're free from long-term commitments.  And if you have a phone that works with T-Mobile you can bring your own phone and save some cash.  T-Mobile is also expected to finance phones on attractive terms.


By Fred CantúT-Mobile Not Going To Act Like A Wireless Company?

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