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Garden Ridge Stores Rebranding to 'At Home'

Updated: Tuesday, June 17 2014, 03:41 PM CDT
Home decor chain Garden Ridge is investing $20 million in a rebranding campaign that will include renaming its stores At Home.
The Plano-based company made the announcement Tuesday. Chief Executive Officer Lee Bird said in a release that the new name "better reflects our company's home decor heritage, as well as our aspirations for the future."

The stores -- which offer customers an array of home products including indoor and outdoor furniture, decorative accents, rugs and housewares -- will also undergo a redesign that includes displays offering decorating ideas.
The company currently operates 71 stores across the U.S. and has plans to open about a dozen more this year. The company was founded in 1979 in the Texas town of Garden Ridge, just outside San Antonio.

(Copyright 2014 by The Associated Press.  All Rights Reserved.)Garden Ridge Stores Rebranding to 'At Home'

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