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Bar Tries To Trademark 'I Can't Remember The Alamo'

Updated: Saturday, August 3 2013, 09:47 PM CDT
Some might not know this but "The Alamo" is a trademark.  Now a bar wants to use those two words, and some believe that could make the Alamo look bad.

According to the US Patent and Trademark Office, the owner of Swig Martini Bar in downtown San Antonio has applied to trademark the phrase "I can't remember the Alamo."

"It's clear on the application the slogan could be used on apparel, mugs and the apparel includes t-shirts and even underwear," Mark Loeffer of the Texas General Land Office says.

Loeffer says the state has already trademarked the two words “The Alamo” and the state is opposing the bar owners request saying it shames the name of the sacred site.

"Regardless of our trademark, we would still file the opposition because it disparages the Alamo anything promoting a bar at the expense of the Alamo is just not acceptable."

Many at the Alamo seem to agree.

"I don't agree with a bar using it or associating it with alcohol. I think it's inappropriate," Jaime Perez said. "I think people shouldn't capitalize on where other people having died."

"Our opposition to this bar slogan is really the first time the state has stood up legally to protect the Alamo," Loeffer says.

The bar owner did not return calls to get his side of the story.Bar Tries To Trademark 'I Can't Remember The Alamo'


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