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Wind in the Ticket Sails
Updated: Thursday, July 17 2014, 11:07 PM CDT
If you've seen him play, you know Johnny Manziel is anything but one-dimensional. His ability drives thru a defense, his "extra-curriculars" drive traffic to websites and pretty much everything about him drives up ticket prices.
According to Ashley Kubiszyn of Austin-based TicketCity, a premier ticket marketplace, prices for Cleveland Browns games are up 21 percent. And that's just to get into the road games. Compared to last season, tickets for the Browns' eight home games are 45 percent more expensive since Cleveland drafted Johnny in the first round of May's NFL Draft.
"It's not something that comes around every year," explained Kubiszyn. "It's those once in a decade players that really have that star power behind them. Tim Tebow had a similar impact."
But naturally, Manziel's boost to the Browns is having the opposite effect in Aggieland. Isaac Newton: Meet Johnny Heisman.
TicketCity says prices to A&M home games are down 10 percent from a year ago. But Mike Trachta, President of the Capital City A&M Club, says that's not just because of Johnny. As part of the redevelopment of Kyle Field, there are 24,000 more seats in Aggieland this season than there were in 2013.
"This might be a bit of an adjustment season without Johnny," Trachta admitted. "But the way [Head Coach Kevin] Sumlin has been recruiting and the facilities updates that we're making, it's a pretty exciting future. There's never been a better time to be an Aggie than right now."
While the Aggies move on without Manziel, at UT, the Longhorns are dealing with their own high-profile departure. And ticket sales in the first year without Mack Brown have made a spike upward - a "strong" spike upward.
"The fans are reinvigorated this year," Kubiszyn explained. There's a new coaching regime in."
Ticket prices are up 33-percent for UT home games despite just one of the horns six opponents at Royal Texas Memorial Stadium this year finishing last season in the Top 25. Of the Aggies' six visitors to Kyle Field this fall: at the end of last season, only two were ranked.
But when it comes to A&M's 2014 slate, it's more about "number two" than any opponent coming to College Station.
by Adam Winkler